Senior UI UX Designer Lead Designer, Novo Insurance at Telenav
San Jose, California, United States
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Summary
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Senior
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Top School
Diego Jasso is a Senior UI/UX Designer and Lead Designer at Novo Insurance with 14 years of experience crafting digital products that marry business goals with delightful, user-centered experiences. He has a strong track record across startups and product-led companies—disrupting car insurance at Telenav and shaping session-replay analytics at Auryc—where he led design sprints, stakeholder alignment, and cross-functional delivery. Diego’s approach blends empathetic research, rapid prototyping, and attention to interaction detail, enabling complex B2B/B2C features to feel simple and engaging. Early career roles from co-founding a design studio to hands-on UI development give him a rare mix of creative strategy and front-end practicality. Based in San Jose, he’s passionate about turning data and user insight into measurable experience improvements and “magic” moments that boost engagement.
14 years of coding experience
5 years of employment as a software developer
Bachelor's Degree Graphic Design, Bachelor's Degree Graphic Design at Universidad Autónoma de Aguascalientes
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Diego Jasso - Senior UI UX Designer Lead Designer, Novo Insurance at Telenav