Diego Pelaez is a CTO and full-stack web developer based in Melbourne with over 18 years in the industry and a decade of senior-level experience delivering interactive, UX-driven web and e-commerce projects. He combines hands-on expertise in React, CSS, Shopify integrations and animations with leadership roles from co-founder/tech lead to Chief Technology Officer, guiding teams to ship polished digital experiences. Diego has a strong background in building interactive multimedia and bespoke web applications dating back to early Flash development and productized software sold in Colombia. His portfolio includes enterprise and retail clients through agencies like IE Digital and Next / Reece Group, where he led complex Shopify and SPA implementations. Comfortable oscillating between product strategy and front-end craft, he is particularly adept at turning rich visual designs into performant, accessible interfaces. Fluent across the stack, he brings entrepreneurial instincts and a long history of shipping customer-facing sites that prioritize UX and interactivity.
10 years of coding experience
19 years of employment as a software developer
Bachelor of Engineering (B.E.) Computer Science Engineer, Bachelor of Engineering (B.E.) Computer Science Engineer at Universidad de Antioquia
Contributions:11 pushes, 2 branches in 2 years 1 month
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