Diego Sieg
Senior Frontend Engineer at Xero
Christchurch, Canterbury, New Zealand
Summary
👤
Senior🎓
Top SchoolDiego Sieg is a Senior Frontend Engineer with 14+ years building performant, accessible web and native apps across startups and enterprises in Brazil, New Zealand, Australia, the UK and the USA. He combines deep frontend craft—React/TypeScript, micro-frontends, design systems, Storybook and robust testing—with a background in data-driven journalism and visualization, enabling interfaces that are both usable and insight-driven. At Xero he led UI/UX engineering efforts, modernised stacks, introduced micro-frontends and observability, and strengthened developer experience and cross-functional collaboration. He mentors engineers, champions async remote work practices, and drives product decisions through improved UI tracking and analytics. His career blends technical delivery with strategic innovation skills (Design Thinking, business model ideation) and a curious maker mindset rooted in journalism and experimental data projects. An unexpected detail: before software he toured Brazil as a punk‑rock lead singer, a background that fuels his creative problem solving and resilience.
13 years of coding experience
10 years of employment as a software developer
Agile Project Management, Information Technology Project Management, Agile Project Management, Information Technology Project Management at CaelumNanodegree, React, Redux and React Native, Nanodegree, React, Redux and React Native at UdacityGraduate Diploma, International Business Innovation, Graduate Diploma, International Business Innovation at ICL Business SchoolBachelor's degree, Communication, Journalism, Cyberculture, Bachelor's degree, Communication, Journalism, Cyberculture at Universidade de TaubatéBusiness English, Business English at Taylors College - Embassy CES - Auckland, NZPostgraduate in Digital Media, Data-driven journalism, Data Visualization, Postgraduate in Digital Media, Data-driven journalism, Data Visualization at Faculdade Cásper LíberoDiploma, Information Technology, Data Processing, Diploma, Information Technology, Data Processing at Instituto de Ensino Santo Antonio - IDESATechnician, Webdesign, Multimedia, Technician, Webdesign, Multimedia at Senac São Paulo
English, Spanish, Portuguese
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (10)
debug6
redux6
devtools5
redux-devtools5
javascript4
react4
php3
ado2
boilerplate2
redux-devtools-extension1
Programming languages (4)
Github contributions (5)
diegosieg/diegosieg.com
Feb 2015 - Mar 2021
Contributions:55 pushes, 1 branch in 6 years 2 months
diegosieg/my-readable-project
Dec 2017 - Mar 2019
Contributions:45 pushes, 1 branch in 1 year 4 months
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