Dominic Hickey
Head Of Product-Led Growth at pawaPay
United Kingdom
Summary
👤
Senior🎓
Top SchoolDominic Hickey is a Product-Led Growth leader with 13 years’ experience building and scaling B2C/B2B SaaS and FinTech products, currently heading PLG at pawaPay. He combines a design-first background with hands-on product management, having led Growth teams at Piktochart and BaseKit to drive activation, retention and monetisation through experiments, pricing and personalised onboarding. Dominic started as a designer and front-end developer, rising to lead a design team that delivered 500+ templates used by millions—giving him rare empathy for UX-driven growth levers. He’s pragmatic about metrics and OKRs, and skilled at translating lifecycle insights into self-serve experiences and commercial outcomes. Based in the UK, he’s passionate about how product-led approaches outperform traditional sales models and applies that perspective to enterprise as well as consumer contexts.
12 years of coding experience
13 years of employment as a software developer
Creative Technology, Computer Software and Media Applications, First-Class Honours, Creative Technology, Computer Software and Media Applications, First-Class Honours at University of South Wales
Github Skills (9)
hatch7
masonry7
lift6
nette5
mason5
zest5
css4
template-engine4
bootstrap4
Programming languages (3)
Github contributions (5)
basekit-templates/yelaudio
Oct 2016 - Aug 2019
BaseKit's Yelaudio Template
Contributions:4 PRs, 9 pushes, 5 branches in 2 years 10 months
template
basekit-templates/vision
Aug 2015 - Apr 2020
Contributions:3 pushes, 10 tags in 4 years 8 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.