Summary
Don Hogan is a growth-focused product leader with a decade of experience turning experimentation and data into measurable business outcomes for both startups and enterprise teams. He has driven significant improvements in acquisition and retention—most notably delivering a 15x increase in cloud workspace creation and a 3x boost in activation through UX and funnel experimentation. Don has led cross-functional growth organizations, defined strategic roadmaps, and solved marketing attribution gaps to help teams optimize campaign spend and velocity. His background blends hands-on optimization work for major brands and platforms with leadership roles at product-first companies like Mattermost, Indeed, and Wellcore. Based in Austin, he pairs a business education in entrepreneurship and finance with a pragmatic, test-driven approach to product innovation. Colleagues describe him as data-centric but fun to work with—evident in a GitHub bio that simply says, "Just a dude having fun."
10 years of coding experience
10 years of employment as a software developer
Bachelor of Business Administration (BBA) Entrepreneurship/Venture Management and Finance, Bachelor of Business Administration (BBA) Entrepreneurship/Venture Management and Finance at University of Oklahoma - Price College of Business