Don Mclean
Director, Gaming Agency Services at dentsu international
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolDon Mclean is a marketing and media strategist with 11 years of experience helping brands earn cultural relevance through integrated campaigns, now leading Gaming Agency Services for the Americas and global workstreams at dentsu international. He combines deep digital media buying and planning chops—from managing 70+ display and video campaigns to shaping global strategy for brands like Anheuser‑Busch InBev—with hands-on program leadership for clients across categories including automotive, CPG, and entertainment. Known for connecting owned, earned and paid ecosystems, Don translates cultural moments into playable brand experiences and scalable media activations. His background spans agency-side roles from tactical trafficking and RFP negotiation to directing cross-market strategy, giving him fluency in both execution and global roll‑out. Based in New York, he blends analytical rigor with creative partnership to drive measurable attention in gaming and beyond.
11 years of coding experience
4 years of employment as a software developer
Marketing Training, Digital Marketing & Business Strategy, Marketing Training, Digital Marketing & Business Strategy at Circus StreetDigital Marketing, Digital Marketing at General AssemblyRaritan Valley Community CollegeBachelor of Arts (B.A.), Communication, Bachelor of Arts (B.A.), Communication at Rutgers University
Github Skills (38)
json10
javascript10
amd10
webpack10
es6-modules9
renaming9
typescript9
css9
bundler9
commonjs9
on-demand9
nodejs9
code-splitting9
splitting9
css-modules9
Programming languages (3)
Github contributions (5)
Donmclean/riko
Aug 2016 - Nov 2017
Modern CLI Build System for creating Javascript Projects (Node, React, React Native & Electron)
Contributions:25 releases, 577 commits, 74 PRs in 1 year 3 months
reactjavascript-projectsreact-native-electronelectronreact-native
Donmclean/regex-replace
Oct 2017 - Jun 2019
A simple CLI/Module for regex replacing strings in files & renaming files recursively
Contributions:6 releases, 1 PR, 17 pushes in 1 year 8 months
regexrenamingrenaming-filesrecursivelystrings
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