Summary
Don Smith is an experienced software engineer and developer-entrepreneur with 13 years in the field who balances work across both corporate stacks (.NET/SQL Server, Java/Oracle) and nimble web shops where pragmatic tooling wins. He has led engineering teams and shipped production systems for startups and mid-size companies while running his own shop, TRB Technology Services, demonstrating both technical depth and client-facing delivery. Based in Madison, Wisconsin, Don pairs long-term fluency in established languages with a curiosity for learning new technologies, making him adept at maintaining and modernizing legacy systems as well as building new solutions. His background includes senior engineering roles at Fetch Rewards and AkitaBox and hands-on leadership as Lead Software Engineer at REI’s Madison team. Not obvious from his title changes is that he intentionally moves between individual contributor, leadership, and retail-facing roles to sharpen customer empathy and real-world product insight. He brings a practical, tool-agnostic mindset focused on shipping reliable software that serves users and stakeholders effectively.
13 years of coding experience
20 years of employment as a software developer
Computer Science, Computer Science at UW-Madison
Computer Science, Computer Science at UW-Green Bay
Programmer/Analyst, Programmer/Analyst at MATC-Truax