Summary
Doris L is a Senior Product Marketing Specialist based in Taiwan with nine years of experience turning user insights into measurable growth for media and consumer brands. At United Daily News she led 30+ high-budget campaigns and collaborated closely with product and engineering teams to boost website traffic, subscriptions, and memberships significantly in 2023. Her data-driven approach helped new users make up over two-thirds of monthly visitors and powered a 200% spike in orders during peak campaign periods. Earlier roles in agency and event marketing sharpened her skills in brand partnerships, PR, and large-scale event execution, securing collaborations with major tech and consumer clients. She pairs hands-on campaign execution with strategic analytics, and notably leverages UI and member-management optimizations to convert site visitors into loyal subscribers. Quietly relentless about measurement, she thrives on turning complex cross-functional initiatives into clear, revenue-driving outcomes.
9 years of coding experience
On-the-job training Business Administration and Management General, On-the-job training Business Administration and Management General at National Taiwan University
Bachelor's degree of Arts Public Relations Advertising and Applied Communication, Bachelor's degree of Arts Public Relations Advertising and Applied Communication at Shih Hsin University