Summary
Doug Chang is a strategic analytics leader with 11 years of cross-industry experience spanning gaming, media, automotive, banking, and real estate. Currently a Senior Analyst at Sony Interactive Entertainment, he blends data-driven storytelling with stakeholder relationship building to turn ambiguous problems into actionable business outcomes. Previously at Meta and Blizzard he shaped content and commerce strategies—designing KPI frameworks, attributing creator and music value, and briefing C-suite stakeholders on franchise health. His unconventional early career choices, including co-founding a startup and managing product launches at Hyundai, reflect a bias for exposure and practical ownership that now complements a more disciplined focus on craft and mentorship. Known for marrying quantitative rigor with clear narratives, he prioritizes integrity and long-term partnership decisions even when they are difficult. Based in Fremont, CA, Doug brings a rare mix of commercial intuition, cross-functional fluency, and ethical leadership to analytics-driven product strategy.
11 years of coding experience
5 years of employment as a software developer
Master of Business Administration (M.B.A.) with Graduate Certificate in Marketing, Master of Business Administration (M.B.A.) with Graduate Certificate in Marketing at University of Southern California
University of California, San Diego
Chinese, English