Summary
Doug Maxwell is a Managing Partner and co-founder who blends entrepreneurial technology pedigree with hands-on real estate development, focusing on modernist, sustainable residential projects across the New York City metro area and Hudson Valley. He leads S3’s business development, operations, design direction and client relations while also founding Upstate Modernist to actualize over 450 acres of large-scale developments that marry luxury finishes with locally sourced materials. A licensed New York real estate broker, Doug combines sales and marketing oversight with interior concepting and preservation-minded construction practices. Before S3 he co-founded Insala and served as CTO and chief software architect, driving global implementations for Fortune clients and building the company’s initial technical operations. His background in natural sciences—an MS in Horticulture from Texas A&M with research in micropropagation—fuels a distinctive focus on landscape, sustainability and materiality in his developments. The result is a rare hybrid leader equally fluent in technology architecture, creative design and real estate execution.
10 years of coding experience
MS, Horticulture, MS, Horticulture at Texas A&M University