Ed Moss is a product and growth leader with 11 years of experience building product-led experiences across marketplaces, consumer apps, and crypto infrastructure. Currently Head of Growth & Product at DeSo Foundation, he has launched on-chain products and social protocols backed by top-tier investors while previously scaling growth teams at Wish and shaping marketplace product at Teachers Pay Teachers. He blends design sensibility with SEO-first acquisition and hands-on growth tactics—he still runs a profitable, largely automated side business that generates five-figure monthly revenue. Known for getting “in the weeds,” he advises startups on acquisition funnels, activation, retention and habit-forming product flows. Ed’s background spans founding startups, multiple acquisitions, and cross-disciplinary roles that bridge product, design, and GTM execution. Based in New York, he’s obsessive about removing non-value and prefers measurable, scrappy experiments over vanity work.
11 years of coding experience
11 years of employment as a software developer
Communication Design, Communication Design at Fashion Institute of Technology
Contributions:25 pushes, 1 branch in 1 year 5 months
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Ed Moss - Head Of Growth & Product at DeSo Foundation