Summary
Ed Park is a marketing insights and research leader with 15 years of experience translating complex customer behavior into executive-ready strategy across emerging tech, AI, biotech, and consumer markets. Currently leading global research at TikTok, he shapes marketing, product, and sales decisions that influence multimillion-dollar outcomes. He previously drove GTM, positioning, and brand trust for Coinbase Wallet and Base, and led analytics for $1B+ biotech brands at Bristol Myers Squibb, blending quantitative rigor with storyteller clarity. Ed specializes in end-to-end research programs that convert messy data into actionable recommendations for B2B and B2C audiences. Based in New York, he brings a rare mix of pre-medical training and commercial analytics, which informs a disciplined, hypothesis-driven approach to understanding users and stakeholders. Colleagues rely on him for research that not only guides launches and positioning but also pragmatically connects to revenue and operational decisions.
15 years of coding experience
5 years of employment as a software developer
Bachelor's degree, Pre-Medicine/Pre-Medical Studies, Bachelor's degree, Pre-Medicine/Pre-Medical Studies at Northwestern University