Eddie In is a senior product and market strategist with 11 years of experience shaping live-service and culturally driven game economies across Netflix, Boss Fight, Warner Bros. Games, Nexon, and EA. He blends quantitative rigor—economy modelling and churn forecasting—with deep ethnographic immersion in fandoms to design retention-first monetization that feels authentic to players. At Netflix he led product strategy for a Squid Game adaptation, translating community rituals into game loops that drove both engagement and business KPIs. Eddie has built zero-to-one publishing frameworks at a web3-aware startup and negotiated cross-border partnerships across Asia, proving he can localize global IP with cultural fluency. Based in Tallahassee, he pairs an international business background from Schulich with hands-on live-ops execution, and even signals a playful technical curiosity (his GitHub bio nods to hex conversion). The common thread in his work is turning fan culture into sustainable product strategies that prioritize why people play, not just what analytics report.
11 years of coding experience
9 years of employment as a software developer
iBBA, International Business Administration, iBBA, International Business Administration at York University - Schulich School of Business
Contributions:18 commits, 4 PRs, 36 pushes in 1 year 5 months
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Eddie In - Senior Analyst - Market & Economy at Netflix