Edison Cruz
GM, Bitlife Franchise at Candywriter Games
Miami-Fort Lauderdale Area United States
Summary
👤
Senior🎓
Top SchoolEdison Cruz is a seasoned product and growth leader with 15 years of experience scaling live-service games and cross‑platform consumer products, currently guiding the BitLife franchise as GM at Candywriter. He combines commercial rigor—P&L ownership, monetization design, and go‑to‑market strategy—with people‑first leadership, having built and coached high‑performing product teams that partnered with hundreds of developers globally. Edison has driven outcomes like 150%+ net revenue growth, $100M+ title launches, and $65M ARR franchises by reinventing monetization, live‑ops, and user lifecycle systems across 2K, GREE, EA, Facebook, and startups. He also brings cross‑industry product experience—turning ocean‑drone data into a consumer weather app with 100K MAU and 75% premium retention—demonstrating an ability to translate complex technical data into compelling consumer experiences. Known for marrying data-driven strategy with creative product design, he co-authored studio playbooks that materially cut CAC and doubled payer conversion in major portfolios. Outside core ops, Edison advises and consults on creator monetization and early‑stage product scaling, favoring inclusive cultures that sustain long‑term franchise value.
10 years of coding experience
12 years of employment as a software developer
Marketing, Marketing at University of Central Florida
SpanishGithub contributions (4)
franklyinc/franklyinc.github.io
May 2015 - Sep 2015
Contributions:150 commits, 14 PRs, 42 pushes in 3 months
repositories
franklyinc/news-firetv-clients
Aug 2016 - Dec 2016
Contributions:20 pushes, 2 branches in 4 months
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