Edo Van Royen is a Group Product Manager with 11 years of experience building and scaling user-centered digital products, currently leading the LXP group at Studytube. A lifelong builder and serial founder, he grew an ed-tech startup to 300k+ active paying student licenses and deep market penetration before moving into product leadership roles that improved onboarding, conversion, and engagement metrics. He blends hands-on UX design and front-end curiosity with pragmatic product strategy, comfortable translating vision into roadmaps and coaching teams in Agile practices. Skilled at aligning designers, engineers, sales and leadership, he has a track record of launching data-informed features that materially boost conversion and lead quality. Outside work he’s as likely to be tinkering with new tech as discussing games or spending time with his daughter, reflecting a mix of curiosity and user empathy that informs his product decisions.
11 years of coding experience
18 years of employment as a software developer
Bachelor, Business, Bachelor, Business at Nyenrode New Business School
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Edo Van Royen - Group Product Manager at Studytube