Summary
Eduardo 阿杜 is an electronics strategy and monetization leader with 11 years scaling consumer tech and e-commerce businesses across China and Europe, currently leading Electronics at Miravia (Alibaba Group) from Madrid. He has launched and localized IoT and consumer electronics portfolios for global players like Xiaomi, Haier and Alibaba, driving category GMV, promotional strategy and brand monetization. Trilingual and cross-cultural, he spent a decade living and working in China and combines a Telecommunications Engineering background with an MBA from CEIBS to bridge product, go-to-market and partnership execution. Known for turning China-origin brands into European successes, he manages end-to-end account and category growth—from onboarding marquee sellers to designing flash sales and brand campaigns. He brings hands-on marketplace experience (smartphones, smart home, wearables and scooters) plus corporate open-innovation and R&D program management expertise rarely found in pure e-commerce leads. Pragmatic and networked across Asia-Europe ecosystems, he’s a go-to contact for Chinese brands launching in Europe.
11 years of coding experience
7 years of employment as a software developer
Postgraduate, Project Management, Postgraduate, Project Management at UNED
Master of Business Administration (MBA), Master of Business Administration (MBA) at China Europe International Business School (CEIBS)
Bachelor's degree, Electrical, Electronics and Communications Engineering, Bachelor's degree, Electrical, Electronics and Communications Engineering at Louisiana State University
Chinese Basic Level, Chinese - Mandarin, Chinese Basic Level, Chinese - Mandarin at Oficial School of Languages - Madrid
Telecommunications Engineer, Telecommunications Engineering, Telecommunications Engineer, Telecommunications Engineering at Universidad Pública de Navarra
Bachelor's degree, PSYCHOLOGY, Bachelor's degree, PSYCHOLOGY at Universidad Nacional de Educación a Distancia - U.N.E.D.
Master of Business Administration (MBA), Marketing, Master of Business Administration (MBA), Marketing at University of Melbourne - Melbourne Business School
Spanish, English, Chinese