Eduardo Maia
Data And Measurement Lead
Sydney, New South Wales, Australia
Summary
👤
Senior🎓
Top SchoolEduardo Maia is a Marketing Science and analytics leader with 11 years of experience driving measurement, attribution and optimisation for major advertisers across agencies and tech, now leading Data & Measurement at Google in Sydney. He combines hands-on statistical training (Master’s in Financial Econometrics) with proven client-facing leadership from roles at Analytic Partners, IPG Mediabrands and News Corp, translating complex data into strategic recommendations and measurable business outcomes. Known for building and managing cross-functional teams, he shepherds projects from experimental design through analytics delivery and optimisation. Comfortable across traditional and digital media, he brings a rare blend of econometric rigour and commercial pragmatism that helps advertisers prioritise high-impact measurement investments.
11 years of coding experience
11 years of employment as a software developer
Master's Degree Financial Econometrics, Master's Degree Financial Econometrics at University of New South WalesBachelor's Degree Business Administration, Marketing, Bachelor's Degree Business Administration, Marketing at Universidade de Brasília
Portuguese
Github Skills (47)
dplyr8
sparklyr8
r-package7
r7
quantitative6
data-import6
ide6
machine-learning6
livy6
apache-spark6
markov5
r-programming5
markov-model5
statistical-inference5
climate-science5
Programming languages (4)
Github contributions (5)
Maiae/ETF-SIM
Dec 2016 - Aug 2017
Contributions:26 commits, 24 pushes, 1 branch in 8 months
Maiae/NBA-Shot-Charts
Sep 2015 - Mar 2017
Contributions:8 commits, 7 pushes, 1 branch in 1 year 6 months
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