Global Commercial Director at Microsoft Advertising
London, England, United Kingdom
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Summary
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Senior
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Top School
Edward Fanning is a global commercial leader with 13 years’ experience designing and scaling partnerships, product strategies and go-to-market programmes across advertising, commerce and ad-tech. Currently Global Commercial Director at Microsoft Advertising, he previously led GroupM’s global retail and ad-tech partnerships and built Xaxis’s product and partnership functions that delivered multi‑million dollar revenue and first‑to‑market programmatic products. He combines commercial negotiation, product incubation and tech integration expertise—having launched the UK’s first programmatic audio product and driven unique joint business plans with major DSPs and commerce platforms. Known for translating technical capabilities into distinct commercial advantage, he thrives in complex global matrix organisations and has a track record of creating product teams, winning internal innovation awards and securing eight‑figure investment growth for partners. An Oxford-educated historian turned agile-certified product leader, he brings a strategic, evidence-driven approach and a knack for forging high-value, often non-obvious partnerships.
13 years of coding experience
5 years of employment as a software developer
4 A Levels (1995) 12 GSCEs (1993), 4 A Levels (1995) 12 GSCEs (1993) at St Ambrose College, Hale Barns, Altrincham. Cheshire
MA Modern History, MA Modern History at University of Oxford
Chartered Institute of Marketing Advanced Certificate in Marketing Marketing/Marketing Management General, Chartered Institute of Marketing Advanced Certificate in Marketing Marketing/Marketing Management General at The University of Salford
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Edward Fanning - Global Commercial Director at Microsoft Advertising