Ekaterina Gorbacheva
Global Expansion Director at Spare Leash Ltd
Madrid, Community of Madrid, Spain
Summary
👤
Senior🎓
Top SchoolEkaterina Gorbacheva is a global expansion leader and former founder with 8+ years of hands-on experience scaling consumer platforms across 50+ countries, currently driving international growth and localisation as Global Expansion Director at Udora (formerly Flowwow). She blends product, growth and engineering sensibilities—having built WeChat mini-programs, led MVP launches in China, and served as CPO/CTO for pet-tech ventures—with operational rigor across partnerships, CRM, content and AI-enabled projects. Under her leadership Udora/Flowwow more than doubled orders and GMV in 2025 and completed a major rebrand that sharpened its localisation strategy. A seasoned conference speaker and mentor, she advises accelerators and appears on business media while bringing deep China-market expertise and fluency in Chinese to European and MENA expansion efforts. Based in Madrid and having visited ~50 countries, she pairs cultural fluency with a track record of automating processes so small teams can manage large-scale operations.
8 years of coding experience
10 years of employment as a software developer
Certificate Life Coaching, Certificate Life Coaching at Transformation AcademyHigh School Certificate English, High School Certificate English at Gymnasium №10, Novosibirsk, RussiaCertificate The Science of Well-Being, Certificate The Science of Well-Being at Yale UniversityMaster of Arts (MA) Linguistics and Translation (English Chinese), Master of Arts (MA) Linguistics and Translation (English Chinese) at Novosibirsk State UniversityWeb Developer Web Development, Web Developer Web Development at Le WagonMaster of Arts (MA) International Economics, Master of Arts (MA) International Economics at Fudan University
Russian, English, Chinese, Spanish, French
Github Skills (5)
espressif10
esp-idf9
esp329
wechat8
iot8
Programming languages (5)
Github contributions (5)
kittinson/pet_walk_walk
Apr 2018 - Apr 2018
Contributions:24 PRs, 29 pushes, 7 branches in 4 days
Alesiazet/aventy
May 2021 - Jan 2022
Aventy China - marekting agency in China
Contributions:2 PRs, 8 pushes, 2 branches in 8 months
chinaagencyloadtestinggatling
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