Ekaterina Kvetnaya
Marketing Lead at Practicum by Yandex
Russia
Summary
👤
Senior🎓
Top SchoolEkaterina Kvetnaya is a Marketing and Growth leader with 9 years of hands-on experience and over a decade shaping digital strategy across EdTech, finance, and advertising. As Marketing Lead at Practicum by Yandex since 2019, she combines performance marketing, brand building, and data-driven approaches to scale product-led education offerings. Previously she led digital marketing for OpenBank and managed top finance accounts at Yandex, crafting industry sales strategies and representing the company as a speaker at major conferences. Her background in media from the Higher School of Economics and a GitHub interest in data analysis and EdTech signal a rare blend of creative media sensibility and analytical rigor. She’s known for launching social campaigns and special projects that drive measurable user growth while strengthening brand trust. Comfortable operating at the intersection of performance KPIs and long-term brand narratives, she translates complex data into actionable marketing playbooks.
9 years of coding experience
1 year of employment as a software developer
Higher School of EconomicsMedia, Media at Высшая Школа ЭкономикиGithub contributions (5)
cmartem/Pliss
Oct 2017 - Mar 2022
Contributions:1 release, 8 pushes, 1 branch in 4 years 5 months
cmartem/aliceUPE
Feb 2018 - Mar 2022
Contributions:16 pushes, 1 branch in 4 years 1 month
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