CEO & Co-Founder DataStory Data & AI Consulting Product Studio From Strategy To Production
Casablanca, Morocco
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Summary
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Senior
🎓
Top School
El Aich is a seasoned data and AI leader with 10 years of hands-on experience building end-to-end data platforms and BI solutions across Azure, AWS, Databricks and Snowflake. As CEO and co-founder of DataStory in Casablanca, he transforms complex ecosystems into measurable business value by shipping product-oriented, industrialisable data and GenAI solutions—from governance and MDM to RAG, AI agents and production-grade Lakehouse architectures. His background as a senior consultant and architect spans telecom, finance, industry and public sector clients, where he drove ROI through reference data stabilization, FinOps and accelerated time-to-insight. Comfortable both leading teams and writing Python/SQL pipelines, he blends strategic vision with deep implementation chops and a pragmatic “Made in Morocco, quality international” mindset. An operator who still dives into ETL, SSAS/Power BI and deployment details, he’s currently focused on international partnerships and scaling AI deployments across multi-country groups.
10 years of coding experience
Ingénieur d'Etat, Informatique, Ingénieur d'Etat, Informatique at Ecole Nationale des Sciences Appliquées
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El Aich - CEO & Co-Founder DataStory Data & AI Consulting Product Studio From Strategy To Production