El Laaraich is a Senior Technical Team Lead with 11 years of experience helping growing product teams and founders navigate rising technical complexity, specialising in pragmatic architecture and high-impact technical decision-making. He has led large-scale e-commerce and retail platform migrations and deliveries for luxury brands like CHANEL and SCHIAPARELLI, owning cloud migrations, cut-over plans, and backend performance improvements. Comfortable working hands-on across Java/Spring microservices, SAP Commerce, and cloud CI/CD, he balances delivery discipline with architectural clarity to avoid unnecessary rewrites. Known for stabilising systems under pressure, he’s delivered 99.9% platform uptime at a fintech scale and routinely coordinates cross-functional teams within SAFe and DevOps practices. Based in Tangier, Morocco, he combines a telecoms engineering background with practical product-focused engineering leadership, often acting as a fractional technical architect for teams that need clarity more than speed.
11 years of coding experience
8 years of employment as a software developer
ingénieur d'Etat, Télécommunications et systèmes d'information, ingénieur d'Etat, Télécommunications et systèmes d'information at Institut National des Postes et Télécommunications
bac+2, Mathématiques et physique, bac+2, Mathématiques et physique at CPGE Lycée Ibn Timiya
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El Laaraich - Senior Technical Team Lead at CHANEL