Summary
El Zakhour is a digital marketing specialist and software-minded practitioner with nine years of experience blending media buying, CRM integration, and marketing automation to drive client acquisition and measurable growth. Based in Rabat, Morocco, he co-founded Webays.co while leading media buying at Inspirigence and managing digital initiatives at Gina Health, demonstrating entrepreneurial and in-house agency experience. His background in software programming and email marketing at Ultra gives him a unique technical edge in implementing WhatsApp Business API and data-driven ad strategies. Trained in digital marketing (EPSIG) and advanced Facebook targeting, he consistently leverages technical tools to tighten audience targeting and automate conversion flows. Colleagues value his ability to translate engineering concepts into practical marketing workflows that scale. He pairs hands-on execution with a strategic focus on measurable ROI, often building integrations that are not obvious from a typical marketer’s toolkit.
9 years of coding experience
Facebook Marketing: Advanced Targeting Strategies, Facebook Marketing, Facebook Marketing: Advanced Targeting Strategies, Facebook Marketing at udemy
Digital marketing, Digital marketing at EPSIG