Elaine Zhang is an international content marketing leader with 11 years of experience bringing Chinese stories to global audiences, currently driving overseas content strategy at iQIYI in Beijing. She previously led a 14-person Global Creative Solutions team at ByteDance/TikTok, shaping growth marketing creative across 30+ regions for apps like TikTok, CapCut and Resso and earning multiple spot bonuses for high-impact work. Trained in film and media studies at Yale and holding a master’s in Entertainment Industry Management from Carnegie Mellon, Elaine began her career in Hollywood working with award-winning producer Janet Yang and across major studios and agencies. Equally at home in creative development and data-driven growth, she has produced short films screened at 40+ festivals and helped projects like Over the Moon reach global audiences. Her background uniquely blends studio development, international marketing operations, and cross-cultural storytelling to scale Chinese content for global platforms.
11 years of coding experience
Bachelor of Arts (B.A.), Sociology (concentration in Film and Media Studies), Bachelor of Arts (B.A.), Sociology (concentration in Film and Media Studies) at Yale University
Master's degree, Entertainment Industry Management, Master's degree, Entertainment Industry Management at Carnegie Mellon University
Contributions:33 commits, 27 pushes, 1 branch in 2 months
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Elaine Zhang - International Content Marketing Manager