Elea Feit
Professor at Drexel University's LeBow College of Business
Philadelphia, Pennsylvania, United States
Summary
👤
Senior🎓
Top SchoolElea Feit is a marketing scientist and professor whose nine-year academic trajectory is grounded in deep industry experience at Amazon Ads, General Motors R&D, and analytics leadership at Wharton. She specializes in experimental methods for measuring advertising incrementality, advertising auctions, conjoint analysis, and data fusion, translating rigorous research into practical ROI optimization for ad campaigns. As Associate Dean of Research and soon Professor at Drexel’s LeBow College of Business, she blends leadership in academic program building with hands-on teaching of data-driven digital marketing and marketing experiments. An author of R for Marketing Research and Analytics and an associate editor for top field journals, she is as comfortable shaping policy and pedagogy as she is designing field experiments. Notably, her career arc moves from operations and engineering roots to influencing how firms test and value advertising, reflecting a rare mix of quantitative rigor and applied decision-making.
9 years of coding experience
24 years of employment as a software developer
PhD, Marketing, PhD, Marketing at University of Michigan - Stephen M. Ross School of BusinessMS, Industrial Engineering (Operations Research), MS, Industrial Engineering (Operations Research) at Lehigh UniversityBA, Mathematics, BA, Mathematics at University of Pennsylvania
English, French
Github Skills (5)
distill2
survey2
jamstack1
forestry1
r1
Programming languages (2)
Github contributions (5)
eleafeit/ab_test
Jun 2019 - Dec 2020
Contributions:32 commits, 30 pushes, 1 branch in 1 year 6 months
eleafeit/testandroll
Aug 2019 - Jul 2020
Contributions:17 commits, 15 pushes, 1 branch in 11 months
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