Summary
Elian Daiva is a Senior Product Analyst with 11 years of experience blending mixed-methods research, statistical programming, and product strategy to improve user experience and business outcomes. Based in Berlin and currently at Zalando, he has led analytics transformations from ad-hoc spreadsheets to near real-time BI platforms and guided cross-functional experiments that validated new product features. His background spans fintech growth analytics, BI leadership, and creative technologist roles—giving him a rare mix of rigorous data engineering, experimentation design, and hands-on prototyping skills. He is comfortable with end-to-end analytics stacks (ETL, BigQuery, Airflow, Metabase) and has led teams to operationalize models and dashboards for product and growth decisions. Not obvious from the title: his early career in creative tech and embedded systems informs a practical curiosity for unconventional data sources and interactive product experiences. He combines analytical discipline with a maker’s mindset to turn complex signals into actionable product insights.
11 years of coding experience
5 years of employment as a software developer
Master’s Degree Computer and Information Systems Security, Master’s Degree Computer and Information Systems Security at Institut Teknologi Bandung
High School Diploma Science, High School Diploma Science at SMA Negeri 5 Bandung
German, javanese, Sundanese, Indonesian, English