Managing Director, Freelancer at Plush Communications L.L.C.
San Jose, California, United States
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Summary
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Senior
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Top School
Elizabeth Popova is a resourceful marketing and communications leader with 10 years of cross-industry experience, currently running Plush Communications and consulting on high-impact marketing transformation projects. She combines applied anthropology training with hands-on growth execution—designing lifecycle email programs, building attribution models, and recovering six-figure efficiencies across martech stacks. At XP Health and Lark Health she managed enterprise ABM campaigns and hundreds of thousands of quarterly email sends, delivering strong CTRs and measurable ARR support. Her background at 3M demonstrates an ability to translate competitive research into new go-to-market strategies and division-level planning tools. Elizabeth brings a storyteller’s mindset to data-driven marketing, spotting cultural contexts and uncharted consumer behaviors to improve existing strategies. Based in San Jose, she blends strategic rigor with creative problem-solving for companies of all sizes.
10 years of coding experience
1 year of employment as a software developer
Master of Arts - MA, Applied Anthropology, Master of Arts - MA, Applied Anthropology at San José State University
Certificate of Proficiency, Medical Anthropology, Certificate of Proficiency, Medical Anthropology at Foothill College
Bachelor of Science - BS, Marketing, Bachelor of Science - BS, Marketing at San Diego State University
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Contributions:21 pushes, 1 branch in 2 years 8 months
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