Eloy Martinez is a telecommunications engineer and seasoned technology entrepreneur with over 18 years of experience selling and building IT hardware, software and services across Spain and international markets. As Founder and Principal CEO of Actiontracker since 2015 and partner at Atmosferia, he has led the development of modular IoT and safety platforms that blend wearable sensors, multi‑connectivity routers and AI-driven cloud analytics for fleet and workforce protection. He has a strong track record in hunting and developing key accounts, building high-performance sales channels, and converting technical concepts into value‑added solutions for enterprise customers. Fluent in Spanish, Catalan, French and English, Eloy pairs an engineering background with dual MBAs (La Salle and Manhattan) and hands-on experience executing strategic commercial plans for multinational vendors like Dell and Capgemini. Known for imaginative sales and channel optimization, he often bridges product, operations and go‑to‑market execution personally rather than delegating. An interesting detail: he combines deep field experience in ruggedized communications and satellite integration with advanced analytics and machine‑to‑machine systems—bringing both product vision and quota-driven commercial discipline.
7 years of coding experience
21 years of employment as a software developer
Master of Business Administration (MBA) Economics, Master of Business Administration (MBA) Economics at Manhattan University
MBA International Part Time La Salle Business Administration and Management, MBA International Part Time La Salle Business Administration and Management at Universitat Ramon Llull
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Eloy Martinez - Principal Chief Executive Officer at Atmosferia