Elwyn Malethan is an experienced software and product leader with 14 years in ad-tech and connected TV platforms, now serving as SVP Platform Development at Continuum Media. He has repeatedly scaled platform teams and roadmaps—from founding R&D roles to executive leadership—combining hands-on engineering experience with strong Agile and Lean product management. His background spans IPTV, OTT, Smart TV apps, DMPs and linear TV media-buying systems, giving him a rare end-to-end perspective on streaming, advertising and device integrations. Known for building high-performing Agile teams using TDD/BDD and CI practices, he moves quickly from stakeholder metrics to production features. Based in Cardiff, he pairs technical depth from early Java and telecoms work with a strategic focus on measurable product outcomes. Colleagues describe him as a pragmatic operator who bridges developer productivity and commercial objectives.
14 years of coding experience
25 years of employment as a software developer
BSc Computer Science, BSc Computer Science at Cardiff University / Prifysgol Caerdydd
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