Summary
Emil Scherdin is a product leader with 11 years’ experience building consumer-facing digital products from code and pixel to strategy, currently Head of Product at Heja where he helped grow the user base from zero to over 3 million and drive +90% organic growth via Product-Led Growth. He combines hands-on front-end and design chops with strong product management and analytics, leading product and design teams while frequently diving back into coding and UX to prototype solutions. Emil excels in fast-paced, lean environments, focusing on engagement, retention and monetization—achieving industry-above NPS and retention for mobile apps. Beyond product work he coaches young entrepreneurs through Emax, running week-long competitions and business-development coaching, reflecting a practical mentorship bent alongside his strategic leadership.
11 years of coding experience
4 years of employment as a software developer
Reforge, Reforge at Reforge Monetization Deep Dive
Macroeconomics & Practical Rethorics, Macroeconomics & Practical Rethorics at Stockholms universitet
Reforge, Reforge at Reforge Growth Series (Product-led-growth)
Företagsakademin, Företagsakademin at Management course
Technology Program — Software Development Focus, Technology Program — Software Development Focus at Tullängsskolan
Swedish, English