Emily Broughton
Staff Content Strategist & Information Architect
Old Toronto, Ontario, Canada
Summary
🤩
Rockstar🎓
Top SchoolEmily Broughton is a Staff Content Strategist and Information Architect based in Old Toronto who marries creative UX writing with data-driven design to make complex experiences feel simple and human. With a trajectory from junior UX writer roles at Booking.com to senior and leadership positions at Shopify, Hopper, CrowdRiff, and now Okta, she brings practical experience shaping content across consumer and enterprise products. She’s presented to future leaders as a guest speaker at the University of Toronto’s Rotman School of Management, signaling a knack for translating craft into teachable practice. Emily’s background in Media, Technoculture, and Creative Writing gives her a rare blend of analytical rigor and narrative skill, which she applies to information architecture as well as microcopy. Colleagues value her for using research and metrics to advocate for user-first language and measurable UX outcomes. Quietly, she’s built a career by moving between contract and staff roles, demonstrating adaptability and a talent for landing impact quickly in new product teams.
3 years of coding experience
Bachelor's Degree Honours Specialization in Media Information and Technoculture (MIT) and Minor in Creative Writing, Bachelor's Degree Honours Specialization in Media Information and Technoculture (MIT) and Minor in Creative Writing at Western UniversityBachelor’s Degree Aesthetics and Culture, Bachelor’s Degree Aesthetics and Culture at Aarhus UniversityHigh School, High School at Lawrence Park Collegiate Institute
French, English
Github Skills (7)
react9
vscode-extension9
design-tokens9
component-library9
typescript8
figma-plugin8
shopify8
Programming languages (1)
Github contributions (1)
Shopify/polaris
Aug 2022 - Aug 2022
Shopify’s design system to help us work together to build a great experience for all of our merchants.
Contributions:1 review, 1 comment in 1 day
shopifymerchantsreactvscode-extensiongreat
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