Emily Macdonald
Paid Social Media Strategist
Dayton Metropolitan Area United States
Summary
👤
Senior🎓
Top SchoolEmily Macdonald is a Paid Social Media Strategist with nine years of experience and five years focused on social media marketing, specializing in Meta advertising and lead-generation campaigns for franchise systems. She manages paid ads and organic content at scale—overseeing Meta campaigns for 80+ businesses—and has a track record of lowering cost-per-lead while training junior hires. Emily began her career as a Communications Specialist for the Hawai'i State Senate, bringing a mix of public-sector messaging and data-driven agency strategy to client work. She also contributes to technical projects like the CMS Offline Software repo, applying analytical and code-quality improvements to monitoring tools, which underscores her comfort with data analysis beyond typical marketing metrics. A double BA in Strategic Communications and Political Science and a background as an Ohio State Arts Scholar round out a profile that blends creative storytelling with rigorous measurement.
9 years of coding experience
4 years of employment as a software developer
High School Honors Diploma, High School Honors Diploma at Miamisburg High SchoolBachelor of Arts - BA, Political Science and Government, Senior, Bachelor of Arts - BA, Political Science and Government, Senior at The Ohio State University
Spanish
Github Skills (10)
c-language10
offline-web-app10
cprogramming-language10
offline-app10
data-analysis10
cms9
cpp8
experiment8
cer8
cplus8
Programming languages (2)
Github contributions (5)
cms-sw/cmssw
Oct 2018 - Mar 2021
CMS Offline Software
Role in this project:
Backend Developer
Backend DeveloperContributions:3 reviews, 20 commits, 12 PRs in 2 years 4 months
Contributions summary:Emily primarily contributed to the `DQM/SiOuterTracker/plugins/OuterTrackerMonitorTTTrack.cc` file, modifying the code to update track quantities, add chi2 calculations, and incorporate flags for prompt vs. displaced tracks. These modifications included changes to track variables and histograms, suggesting the user worked on data analysis and performance monitoring within the CMS Offline Software. The user also made code formatting and code-check changes to ensure code quality and compliance with project standards.
cmscernweb-appc-plus-plusbackbonejs
emacdonald16/cmssw
Feb 2018 - Feb 2022
CMS Offline Software
Contributions:72 pushes, 55 branches in 4 years
cmsoffline
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