Emily Mctavish

Senior Trade Marketing Manager at Henkel

United Kingdom
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Summary

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Emily Mctavish is a senior trade marketing leader with 14 years' experience specialising in the professional beauty and haircare sector, currently overseeing multiple Schwarzkopf and Henkel professional brands. She has progressed through brand and trade roles at Coty and Henkel, driving market-leading performance for Schwarzkopf LIVE and shaping retailer and salon-facing strategies. Known for blending analytical rigour—experience with systems like SAP and Essbase—with creative retail and digital activation, she builds bespoke plans that boost distribution and shopper ROI. Emily also contributes to technical documentation in open-source education resources, refining slide content for Python-focused lessons, which highlights a knack for clear communication across technical and commercial audiences. Based in the UK, she combines hands-on category management with cross-functional stakeholder leadership and a sustained passion for professional development within the beauty industry.
code13 years of coding experience
job4 years of employment as a software developer
bookA Levels, Psychology, Photography & English Literature & Language, B, B, D, A Levels, Psychology, Photography & English Literature & Language, B, B, D at South Downs College
bookBa(hons), Marketing, Ba(hons), Marketing at Bournemouth University
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Github Skills (7)

markdown10
markdown-it10
content-model10
slide10
web-content10
documentation10
python9

Programming languages (15)

JavaC++JinjaCTeXHTMLPerlJupyter Notebook

Github contributions (5)

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swcarpentry/DEPRECATED-bc

Jul 2014 - Sep 2014

DEPRECATED: This repository is now frozen - please see individual lesson repositories.
Role in this project:
userTechnical Writer
Contributions:10 commits in 1 month
Contributions summary:Emily primarily focused on modifying and refining the content of slides within the repository. Their commits involved correcting typos, reorganizing text, and incorporating feedback to improve the presentation of information. The main area of contribution centers around updating the content and layout of slides, specifically focusing on a Python pitch and other related presentations.
repositoriesindividualfrozen
snacktavish/2013-08-22-ku

Aug 2013 - Sep 2013

Contributions:63 commits in 22 days
reactaugustreact-nativejavascriptnodejs
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Emily Mctavish - Senior Trade Marketing Manager at Henkel