Emma Lien
Brand Marketing Specialist Of Tmall at Alibaba Group
Zhejiang, China
Summary
🤩
Rockstar🎓
Top SchoolEmma Lien is a Brand Marketing Specialist at Alibaba Group’s Tmall with 11 years of experience building high-impact digital campaigns and partnerships across China. She previously scaled audience growth dramatically at Er Geng, driving a peak of 20 million daily page views and securing collaborations with major platforms and celebrities. Early roles at Uber and Zhejiang Daily Media honed her hands-on event activation and content strategy skills, including creating WeChat content that routinely exceeded 100k views. Based in Zhejiang, she blends cultural management training with practical marketing operations to connect brands, platforms, and talent. Known for rapid audience acquisition and cross-channel ecosystem building, she combines creative content instincts with data-driven distribution tactics. An understated detail: her GitHub bio reads “Free man,” hinting at a playful, independent streak behind a results-oriented marketer.
11 years of coding experience
3 years of employment as a software developer
Bachelor’s Degree, Msc management, Bachelor’s Degree, Msc management at 浙江師範大學Bachelor’s Degree, Arts and Cultural Management, Bachelor’s Degree, Arts and Cultural Management at 國立清華大學
广东话, English, Chinese
Github Skills (34)
javascript10
css10
fundamentals9
http9
sketch9
documentation9
web-development9
html9
frontend8
preprocessor8
machine-learning8
stylus8
web-developer7
react7
web-standards6
Programming languages (3)
Github contributions (5)
ioing/lath-docs
Feb 2022 - Jan 2023
Contributions:134 commits, 216 pushes, 7 branches in 10 months
ioing/IOING
Aug 2015 - Mar 2022
Contributions:72 commits, 102 pushes, 2 branches in 6 years 8 months
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