Emma Tracey
Founder at Honeypot
Berlin, Germany
Summary
👤
Senior🎓
Top SchoolEmma Tracey is a three-time founder and storyteller-turned-entrepreneur with a decade of experience building brands and products for tech companies from her base in Berlin. As founder of Scéal and co-founder of Honeypot.io, she blends journalistic instincts with startup rigor to craft compelling brand narratives, campaigns, and product experiences across video, podcast, and out-of-home channels. Her background spans international education in Dublin, Paris, Berlin and China, giving her a global perspective on market positioning and cross-cultural storytelling. Known for turning complex technical offerings into emotionally resonant stories, she helps startups scale not just functionally but reputationally.
10 years of coding experience
Bachelor of Arts (BA), Bachelor of Arts (BA) at Trinity College DublinMA, MA at Southwestern University of Finance and EconomicsBachelor of Arts (BA), Bachelor of Arts (BA) at Université Denis Diderot (Paris VII) / University Paris VIIMA International Business, MA International Business at Hochschule für Wirtschaft und Recht Berlin
German, English, Spanish
Github Skills (7)
honeypot10
graphql1
elasticsearch1
typesense1
opensearch1
react1
security1
Programming languages (4)
Github contributions (5)
emmalou/blog-honeypot-io
Sep 2015 - Dec 2015
Contributions:22 pushes in 3 months
honeypotio/blog-honeypot-io
Sep 2015 - Nov 2019
Honeypot Blog blog.honeypot.io. Deployed to github pages.
Contributions:1 review, 387 commits, 85 PRs in 4 years 3 months
honeypotdeployed
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