Eric Brooke is a seasoned technology executive and coach with 12+ years building and scaling engineering organizations across startups and high-growth companies. As CTO of SoilFLO and former CTO/VP Engineering at SpotHero, he combines hands-on technical leadership—spanning cloud, mobile, data and security—with a track record of growing teams from dozens to hundreds while instituting SDLC, career ladders, and SOC2/ISO-level controls. He now co-leads All Electric Alliance Canada to electrify homes and runs executive coaching practices (Hazel Group, Venwise, Eric Brooke Enterprise) that accelerate first-time CTOs and C-suite leaders. Equally comfortable in the boardroom and on the platform, he blends product-thinking, observability and domain-driven architecture with people-focused interventions like psychological safety and leadership training. His eclectic background—from political campaigning and improv to MIT programs in AI and blockchain—gives him a pragmatic, creative edge in solving complex technical and organizational challenges.
12 years of coding experience
18 years of employment as a software developer
Masters Business Administration, Masters Business Administration at The Open University
iOS Essentials with Swift, iOS Essentials with Swift at Big Nerd Ranch
Solar Energy Technology/Technician, Solar Energy Technology/Technician at George Brown Polytechnic
Construction & Maintenance Electrician Technician: Pre Apprenticeship, Construction & Maintenance Electrician Technician: Pre Apprenticeship at Skilled Trades College of Canada
British Columbia Institute of Technology (BCIT)
BSc Hons Computer Science (Information Systems), BSc Hons Computer Science (Information Systems) at University of Hertfordshire
Market Entry Programme, Market Entry Programme at ACETECH - Academy of Technology CEOs
TESOL - Teaching English to Speakers of Other Languages, TESOL - Teaching English to Speakers of Other Languages at St Giles Educational Trust
Professional Certificate Program in Machine Learning & Artificial Intelligence, Professional Certificate Program in Machine Learning & Artificial Intelligence at Massachusetts Institute of Technology
Executive Certificate in Management and Leadership, Executive Certificate in Management and Leadership at MIT Sloan School of Management
Improv A to E, Improv A to E at Second City
The Leadership Academy, The Leadership Academy at Improvement & Development Agency (I&DeA)
Contributions:178 commits, 3 PRs, 85 pushes in 3 years
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