Summary
Eric Chu is a founding designer and product leader with over 20 years of experience creating multi-platform user experiences and building companies from the ground up. As co-founder of Simplenote and StorySwag and former design/product lead at companies like Mobcrush, Capture, and POKE New York, he combines creative direction, interaction design, and product strategy to ship elegant, user-loved products. He’s led design teams, crafted design systems for React Native and Expo, and built a custom animation and compositing engine that helped StorySwag maintain a 4.9 rating for six years. Eric’s work spans end-to-end product thinking—from acquisition and analytics to retention and customer support—reflecting a rare blend of hands-on craft and business acumen. Based in Los Angeles, he pairs a UCLA computer science background with a knack for storytelling and rapid prototyping to turn complex needs into simple, delightful interfaces. Colleagues note his curiosity and unexpected detail-orientation—he even cites eating french fries as a specialty—hinting at a pragmatic, personable leadership style.
11 years of coding experience
8 years of employment as a software developer
University of California, Los Angeles