Summary
Eric Erway is a product and UX leader with over 20 years of experience crafting commerce and customer-facing experiences across startups and Fortune 500s, currently leading Ford’s core digital sales and subscriptions platform. He has a proven track record building and scaling product, design, and research teams—most recently transforming Cart.com into an experience-led organization and creating the “Graphene” design system used across commerce products. Eric blends deep commerce domain expertise (Adobe Commerce/Magento, ShipperHQ, Cart.com) with hands-on UX and prototyping skills developed at Dell and AOL, and he’s comfortable driving strategy, GTM, and technical integrations. Known for accessibility and developer-community focus, he has led releases, analyst briefings, and partner relationships that bridge product vision with ecosystem adoption. Based in Austin and grounded in a CS degree from Virginia Tech, he brings a pragmatic mix of design thinking, operational rigor, and a taste for solving complexity in merchant and shopper journeys.
10 years of coding experience
17 years of employment as a software developer
BS Computer Science, BS Computer Science at Virginia Tech