Eric Hanson
Director Of Business Intelligence & Yield Management at Direct Digital Holdings
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolEric Hanson is a product-focused leader with eight years of concentrated experience in digital advertising, revenue optimization, and data-driven product development, currently directing Business Intelligence & Yield Management in New York. He has built analytics platforms and Python-based reporting and dashboard tools that dramatically increased dataset scale, cut developer workload by months annually, and saved analysts dozens of hours each month. As a founder and former director of revenue products, he combines hands-on engineering (Flask, Dash, JWT) with strategic product roadmaps, A/B testing rigor, and ad stack migrations that boosted site performance and revenue by double digits. His background spans startups to enterprise ad tech (Yahoo!, DoubleVerify), where he shipped video and data management products that opened new business lines and improved measurement rates substantially. Notably, he applies entrepreneurial experimentation—evident from a crypto trading product and consultancy work—to operationalize product teams and translate complex data into actionable revenue decisions.
8 years of coding experience
18 years of employment as a software developer
MBA Computer Information Systems, MBA Computer Information Systems at Baruch CollegeHigh School, High School at Noble & Greenough SchoolBA History Music, BA History Music at Skidmore College
French, Italian, Spanish
Github Skills (82)
python10
optimization10
reinforcement-learning10
pytorch10
pandas9
seo9
crypto9
wordpress9
meta-tags9
api9
exchange9
trading9
coinbase9
parallel9
deep-learning9
Programming languages (2)
Github contributions (5)
ericbhanson/cryto_candle_collector
Jan 2018 - Mar 2018
Contributions:4 pushes in 1 month
ericbhanson/Da-Ponz
Dec 2017 - Dec 2017
Contributions:4 pushes, 1 branch in 1 day
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