Eric Hayes is a Principal Engineer based in Houston with over a decade of experience building scalable web applications, ecommerce platforms, and developer tooling. He has moved between hands-on technical leadership and executive roles—founding Hayes Marketing, serving as CTO at Aavya, and directing engineering at multiple startups—demonstrating both product intuition and team-building chops. At Umbrage he progressed from Director of Engineering to Principal Engineer, signaling a focus on architecture and delivery at scale. Comfortable across the stack, Eric excels at turning ambiguous requirements into practical systems and mentoring teams through growth phases. His background as a founder and CTO gives him a pragmatic appreciation for business constraints alongside technical trade-offs.
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