Eric Martell is a founder and product-driven technologist with nine years of experience building and scaling consumer and retail platforms. As founder of Pear Commerce he bridges CPG advertising to retail purchases, prioritizing end-to-end transparency from ad click to checkout, and he currently advises startups as a Venture Partner at gener8tor. Previously he co-founded EatStreet, where he led product, engineering and later analytics as the company grew to 150 employees and raised $40M, earning an Ernst & Young Entrepreneur of the Year finalist nod. Eric combines hands-on engineering roots (early internships at Intuit and Thomson Reuters) with operator instincts for metrics and growth, making data-driven product decisions. Based in Madison, WI, he pairs a CS/CE/math background from UW–Madison with a pragmatic founder’s intuition for aligning engineering, analytics, and go-to-market execution. An unassuming Minneapolis native by GitHub notes, he prefers solving real business problems over flashy tech for its own sake.
9 years of coding experience
2 years of employment as a software developer
Bachelor of Science (BS) Computer Science Computer Engineering Math certificate, Bachelor of Science (BS) Computer Science Computer Engineering Math certificate at University of Wisconsin-Madison
Contributions:12 releases, 17 pushes, 12 tags in 4 months
http-clientjava-http-clientjavamodern-java
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