Summary
Eric Traub is a Senior Media Strategist in New York with a decade of cross-disciplinary experience blending paid media, analytics, and hands-on engineering. After evolving from a full-stack software engineer role to paid media specialist and now senior strategist at Northbeam, he pairs technical fluency with data-driven campaign optimization. His Columbia economics background and early roles in finance and operations give him a quantitative, business-first approach to media planning. Known for translating complex metrics into actionable strategy, he thrives at the intersection of engineering, measurement, and creative media execution.
10 years of coding experience
8 years of employment as a software developer
Bachelor's Degree, Economics, Bachelor's Degree, Economics at Columbia University in the City of New York