Eric Van Aelstyn is a product marketing manager at Microsoft Edge with nine years of cross-functional experience blending storytelling, data, and design to drive commercial and education GTM growth. He leads messaging, communications, and web strategy for commercial Edge, having authored 20+ launch blogs, rebuilt key web properties, and relaunched video channels to double subscribers. Eric has orchestrated high-impact retirements and announcements—most notably IE11 and Edge Legacy—generating multimillion blog views and top-trending tech coverage. His background spans media production and product launches for major entertainment brands, where campaign assets drove tens of millions of views and blockbuster sales. A former teacher and Kellogg MSDI/MBA graduate, he brings a human-centered, metrics-informed approach to product-story fit and cross-team leadership. Notably, he translates complex technical changes into compelling narratives that accelerate enterprise adoption and positive PR.
9 years of coding experience
2 years of employment as a software developer
Bachelor of Arts (B.A.), Cinematography and Film/Video Production, Bachelor of Arts (B.A.), Cinematography and Film/Video Production at University of Southern California
Kellogg School of Management
Credential - Teaching, Secondary Education and Teaching, Credential - Teaching, Secondary Education and Teaching at Loyola Marymount University
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