Erica Franz is a Customer Success Manager in San Diego with over a decade of experience helping SaaS and WordPress products scale through hands-on technical support, documentation, and operations. She began as the first Customer Success Specialist at OptinMonster, contributing code and SOPs during the product’s WordPress-to-SaaS transition and continues to troubleshoot complex integrations across major platforms and email providers. With roots as a WordPress developer and designer since 2006, she blends front-end and back-end skills (HTML/CSS/JS/PHP) with user-centered support, billing workflows, and internal process design. Erica’s background in running niche businesses and publishing—plus experience as an instructor and licensed therapist—gives her a rare combination of technical depth, operational discipline, and empathetic client-facing communication.
11 years of coding experience
6 years of employment as a software developer
Equitation Classical Dressage, Equitation Classical Dressage at National School of Academic Equitation
Certification Massage Therapy Anatomy/Physiology Pathophysiology Kinesiology Ethics, Certification Massage Therapy Anatomy/Physiology Pathophysiology Kinesiology Ethics at Lakeside School of Massage
Certification NeuroMuscular Therapy, Certification NeuroMuscular Therapy at St. John NeuroMuscular Therapy
Bachelor of Fine Arts English Physics Creative Writing History Art History Painting 2D Design Cultural Studies, Bachelor of Fine Arts English Physics Creative Writing History Art History Painting 2D Design Cultural Studies at University of Wisconsin
Contributions:4 PRs, 3 pushes, 3 branches in 6 years 3 months
wordpressfontgutenbergwordpress-sitefront-end
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Erica Franz - Customer Success Manager at Fat Pony