Erica Larson
Director Toys, Gaming & Entertainment at Miniboss Solutions
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolErica Larson is a strategic leader in toys, gaming and entertainment with over 20 years of experience and a proven track record of driving multimillion-dollar revenue and high-impact partnerships across Google, YouTube and major publishers. Now Director for Toys, Gaming & Entertainment at Walmart Connect and an advisor to specialized publishers, she combines deep industry relationships (EA, Sony, Nintendo, Activision-Blizzard) with hands-on GTM and ad-tech expertise to help teams scale. Known for building and coaching high-performing global sales organizations, she led efforts that generated $375M+ in annual revenue and pioneered AI-driven ad strategies that improved ad efficacy. Erica’s background spans startup growth to enterprise transformation, and she brings a creative, partnership-first approach rooted in a core value of helping others succeed.
11 years of coding experience
7 years of employment as a software developer
University of KansasBachelor of Science - BS, Art Education, Bachelor of Science - BS, Art Education at Baker University
Github Skills (12)
python9
google-cloud-run8
gcp8
google-cloud8
machine-learning5
google-search2
image-server1
google1
curl1
appliance1
grpc1
golang1
Programming languages (3)
Github contributions (5)
EricDLarson/RetailAI
Jul 2019 - Dec 2021
Samples and Examples for Google Recommendations AI
Contributions:50 commits, 53 pushes, 1 branch in 2 years 4 months
machine-learningrecommendations
EricDLarson/gsa-admin-toolkit
Mar 2015 - Mar 2015
Contributions:3 pushes, 2 comments in 3 days
gsaappliancegooglegoogle-searchadministrative
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