Summary
Erica Wass is a product leader and consultant with 11 years of experience translating complex technical and legal domains into compelling customer experiences for startups and global platforms. She has led product teams at Zendesk, Secure Code Warrior, and Blinq, and now advises organisations on product capability and strategy at Brainmates from Melbourne. Erica’s unusual blend of legal training, journalism, and hands-on product management helps her craft narrative-driven roadmaps that align developers, executives and customers. She’s known for building developer-focused platforms and marketplaces—improving APIs, embeddables and developer experience—and for turning domain expertise in internet policy and privacy into practical product advantage. Colleagues rely on her ability to learn quickly, present persuasively, and design go-to-market plans that resonate beyond technical audiences.
11 years of coding experience
20 years of employment as a software developer
Study Abroad, Study Abroad at University of Newcastle
MS New Media Journalism, MS New Media Journalism at Columbia University - Graduate School of Journalism
BA Poli Sci and Environmental Science, BA Poli Sci and Environmental Science at Barnard College
J.D. & LL.M. Intellectual Property/Internet Law, J.D. & LL.M. Intellectual Property/Internet Law at Cardozo School of Law