Summary
Erick Olivares is a CRO and web specialist with 8 years of hands-on experience combining frontend development, UX/UI design, and digital marketing analytics. He builds responsive React and Next.js interfaces while implementing advanced tagging and analytics (GTM, GA4, Firebase) to turn user insights into measurable conversion gains. His background spans CMS-driven ecommerce (Magento, WordPress), A/B and multivariate testing with tools like VWO/Optimizely, and dashboarding in Looker Studio and Power BI. Erick pairs technical implementation—Python automation, Cloud Run on GCP, SDK integrations—with UX research (heatmaps, recordings) to optimize product detail pages and landing flows. Based in Peru and studying software engineering, he’s equally comfortable shipping code as documenting processes and managing project scope, budget and delivery. An uncommon strength is his blend of advertiser-side ad platform experience (Google/Meta) with deep tagging and analytics hygiene, which helps bridge marketing strategy and engineering execution.
7 years of coding experience
1 year of employment as a software developer
Certified Tech Developer, Computer Software Engineering, Certified Tech Developer, Computer Software Engineering at Digital House
Student, Informatics Engineering, Student, Informatics Engineering at Pontificia Universidad Católica del Perú