Summary
Erick Rodriguez is a Creative Director with eight years of leadership in brand-driven creative across agency, freelance, and in-house roles, currently shaping visual strategy at Peloton Interactive in New York. He brings a rare blend of systems-engineering mindset and hands-on art direction, having led campaigns for big consumer brands like Google, Johnnie Walker, AT&T, Miller Lite and Converse. Erick launched and ran his own creative studio, managing end-to-end business development, design and translation projects for international clients, which sharpened his cross-disciplinary and client-facing skills. Comfortable switching between high-level creative strategy and pixel-perfect execution, he has steered rebrands, multi-channel campaigns and team growth in fast-paced environments. Bilingual and business-trained with a BBA in Marketing and International Business, he often pairs marketing rigor with cultural nuance to make work that performs. Colleagues describe him as self-motivated, collaborative and constantly improving his craft.
8 years of coding experience
11 years of employment as a software developer
B.B.A., Marketing, International Business, B.B.A., Marketing, International Business at St. Mary's University
English, Spanish, French, Portuguese