Erik Castillo
SVP I Performance LATAM Publicis Groupe at StartUP FIU
Miami, Florida, United States
Summary
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Senior🎓
Top SchoolErik Castillo is a senior marketing and ad tech executive with nearly two decades of experience driving growth, product innovation, and regional expansion across LATAM and the U.S. Currently SVP Performance LATAM at Publicis Groupe and serving as CEO for GroupM Nexus in Peru, he combines agency-scale leadership with hands-on product launches that boost revenue and retention. His background spans founding a consumer brand, leading Xaxis and ChiperADS, and mentoring startups at StartUP FIU, reflecting both entrepreneurial grit and large-organization execution. An Executive MBA from Kellogg and studies at Singularity and Harvard Online sharpen his focus on disruptive strategy and exponential technologies. Known for building cross-market teams and go-to-market engines, he often translates complex ad tech into practical commercial solutions. Colleagues describe him as a coachable leader who prioritizes learning, operational rigor, and challenging the status quo.
11 years of coding experience
9 years of employment as a software developer
Disruptive Strategy Course, Disruptive Strategy Course at Harvard Business School OnlineIPEC coaching certification Business and entrepreneurial coaching, IPEC coaching certification Business and entrepreneurial coaching at iPEC CoachingEspecializacion E-Business, Especializacion E-Business at Universidad Ricardo Palmagraduate marketing and advertising, graduate marketing and advertising at Universidad de Limasecundaria completa, secundaria completa at Colegio El AngelBusiness administration annual Scholarship, Business administration annual Scholarship at Universidad de Santiago de CompostelaMaster in online Marketing online business school, Master in online Marketing online business school at Universitat de BarcelonaKellogg School of Management
English, Portuguese, Spanish
Github Skills (43)
godot10
game-engine10
open-source10
game-development10
org-mode9
markdown9
trello9
to-do9
drawing9
graph9
knowledge-graph9
collaboration9
clojurescript9
knowledge-management8
gdscript8
Programming languages (6)
Github contributions (5)
KOBUGE-Incubator/ringed
Jun 2015 - Aug 2015
Contributions:75 commits, 70 pushes, 118 comments in 2 months
gdscriptgodotgodot-enginegame-developmentshooter
erik90mx/libs
Mar 2023 - Mar 2023
Contributions:1 release, 1 tag in 1 day
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