Erik Friberg is a product design and technology leader with 10 years of hands-on experience shaping design systems and UX across scale-ups and enterprises from Klarna to Volvo Cars. As Head of Product Design & Technology at Beredd and a senior consultant at Samsen, he combines strategic ownership of design systems with pragmatic front-end fluency to speed cross-functional delivery. He’s repeatedly led design-system initiations and audits—most recently driving Mathem’s component library strategy and Kry’s Figma/engineering workflows—to improve collaboration between designers and developers. A seasoned instructor since 2015, Erik teaches digital design at Berghs, Beckmans and in Shanghai, bringing pedagogy into product practice to mentor stronger teams. Based in Stockholm, he blends visual craft, technical curiosity (procedural programming background) and workshop facilitation to turn complex product problems into usable, scalable design solutions.
10 years of coding experience
6 years of employment as a software developer
Procedural programming, Procedural programming at University of Skövde
Örebro konstskola
Full time diploma Graphic Design, Full time diploma Graphic Design at Berghs School of Communication
Senior High School Systems Science and Theory, Senior High School Systems Science and Theory at IT-gymnasiet
7 Habits of Highly Effective People — Personal leadership development, 7 Habits of Highly Effective People — Personal leadership development at Franklin Covey
History and theory of arts., History and theory of arts. at Örebro University
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Erik Friberg - Head Of Product Design & Technology at Beredd